What is SEO in Digital Marketing?

 Digital Marketing:

Digital marketing is a type of marketing. It’s a way to connect with and influence your potential customers online. Digital Marketing is comprehensive terms that consist of digital channels such as SEO,  Content Marketing, Social Media, Mobile Marketing, E-Mail marketing and so on. to create detailed strategies to reach and connect the strategies.

SEO:

Search Engine Optimization (SEO) is the process of optimizing your website to get organic, quality and quantity traffic in search engine results page. SEO can implemented as two types

  • On-Page optimization
  • Off- page Optimization

On-page Optimization:

On-page seo refers to perform the activities within the website to get higher ranking and traffic on the search engine results page.

  • It can implement with
  • Title
  • Meta description
  • Headings
  • linking
  • Image with Alt
  • File name
  • bold and italic
Off-page Optimization:

It performs the pramotional activities outside of the boundaries of any webpage to improves search ranking.



  • Off -page can implement with:
  • Article submission
  • directory submission
  • social bookmarking
  • web2.0
  • content marketing
  • social media
  • blog commenting
  • profile creation
  • forum posting
  • Q&A
  • classified
  • Guest posting

How Search Engine works?

Search Engine works by crawling billions of pages using their own web crawlers. Here web crawlers refereed to as search engine bots or spiders. Search Engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.

Keyword Research Strategies:

  • Brainstroming
  • keyword planner
  • Google Suggest

What are Best SEO Tools?

  • search console
  • Keyword planner
  • semrush
  • Ahref
  • ubbersuggest
  • Google Analytics

https://techenoid.com/best-digital-marketing-online-training

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